- "Doing things in a Certain Way." Video Script
- THE APG ECOSYSTEM (Mindset, Skillset, Toolset)
- Visualizing the "Matrix Audit":
- The Infrastructure for the New Economy.
- 🎬 Video Script: The "Bottleneck Breaker" Invitation
- 📋 The M1000 Bottleneck Scorecard (Words Document)
- That completes your "Growth Audit" Toolkit!
- M1000 DMD Framework | Dialogue (Word Docutment)
"Doing things in a Certain Way." Video Script
"Doing things in a Certain Way." Video Script
(0:00) THE HOOK: The "Rented Land" Trap "You wouldn’t build a skyscraper on land you don’t own. You know that the landlord could evict you at any moment. Yet, that is exactly what most entrepreneurs do online. They build their entire business on 'rented land'—Facebook, Instagram, LinkedIn. They have the hustle, but they have no asset."
(0:20) THE AUTHORITY: Real Estate Meets Digital "My name is Terry Zheng. With 30 years in business and a background in Top 1% Real Estate sales, I learned one truth: Ownership is the only path to freedom. I am bridging the gap between physical real estate success and digital asset building. We don't just 'post content'—we build Hubs."
(0:40) THE PHILOSOPHY: The Wallace D. Wattles Pivot "As Wallace D. Wattles wrote in The Science of Getting Rich: 'It is not about doing certain things; it is about doing things in a Certain Way.' Most people are doing the 'certain things'—posting, selling, stressing. But they aren't doing it in the Certain Way that creates wealth."
(1:00) THE SOLUTION & CALL TO ACTION "APG Connect is the 'Certain Way.' We are an implementation ecosystem—a private network and mobile app—designed to give you the Mindset, Skillset, and Toolset to own your traffic and your future.
Stop renting your success. Come inside, and let’s build your asset together. Click the button to join."
THE APG ECOSYSTEM (Mindset, Skillset, Toolset)
THE APG ECOSYSTEM (Mindset, Skillset, Toolset)
"Inside this Hub, we work on three pillars:
Mindset: Mastering the 'Certain Way' of thinking.
Skillset: Learning how to drive traffic and convert sales.
Toolset: Setting up your own Hub and Mobile App so you own the data. Whether you are here to become a Mission 1000 Affiliate, or you are here to apply these tools to your existing business—the APG Ecosystem is your engine."
As Wallace D. Wattles famously said, 'Getting rich isn't about doing certain things, it’s about doing things in a Certain Way.' The Certain Way is Ownership. It is moving from the 'Transactional Trap' to the Hub-Centric Model."
This is why I created APG Connect. We are not just a community; we are an implementation ecosystem. We combine the Blueprint of the Mission 1000 framework with the Construction of your own digital asset. We help you build a system—a Hub and a Mobile App—that you actually own. Stop renting your success. Stop leaving your legacy to chance. Click the button, join us inside, and let’s start building on solid ground."
THE APG PATH (Mindset, Skillset, Toolset) "Our job is to ensure that the Blueprint actually becomes a Building.
We focus on:Mindset: Adopting the 'Certain Way' thinking.
Skillset: Mastering traffic and conversion.
Toolset: Launching your Hub and App.
So, whether you are an Affiliate or a Business Owner, your path starts the same way."
Visualizing the "Matrix Audit":
Visualizing the "Matrix Audit":
Visualizing the "Matrix Audit":
He might ask, "What does the Audit actually look like?"Your Prep: Be ready to explain that the Audit is a simple assessment (a quiz or a PDF checklist) that scores them on their Traffic, Capture, and Community systems.
This makes the "Solution" feel tangible.The "Future Self" vs. "Hub" Connection: He might feel the jump from "Mindset" to "Hub software" is quick.
Your Defense: "We can't build the software (Hub) until we break the addiction to the old way of working (Mindset). The Mindset creates the demand for the Toolset."
Escape the Transaction Trap. Build a Business That Runs on Systems, Not Stress.
Inside the community, you get access to the Mission 1000 Matrix Audit. It diagnoses exactly where your business is leaking freedom.
The Infrastructure for the New Economy.
The Infrastructure for the New Economy.
Stop the Transaction Trap. Fire yourself as "Chief Bottleneck Officer."
Why this specific combination works:"Infrastructure" attracts the serious business owner (Real Estate/Investors).
"Fire Yourself" grabs the exhausted operator."Custom-Branded App" proves the innovation (The "New" thing).
"Raving Fans" promises the emotional connection and loyalty they crave.
This creates a complete narrative in 3 seconds: From Pain (Bottleneck) -> To Solution (App/Infrastructure) -> To Glory (Raving Fans/Legacy).
❌ "Transaction Trap"❌ "Chief Bottleneck Officer"❌ "Turn cold traffic into Raving Fans"
🎬 Video Script: The "Bottleneck Breaker" Invitation
🎬 Video Script: The "Bottleneck Breaker" Invitation
Stop the Transaction Trap. Fire yourself as "Chief Bottleneck Officer."
Why this specific combination works:"Infrastructure" attracts the serious business owner (Real Estate/Investors).
"Fire Yourself" grabs the exhausted operator."Custom-Branded App" proves the innovation (The "New" thing).
"Raving Fans" promises the emotional connection and loyalty they crave.
This creates a complete narrative in 3 seconds: From Pain (Bottleneck) -> To Solution (App/Infrastructure) -> To Glory (Raving Fans/Legacy).
❌ "Transaction Trap"❌ "Chief Bottleneck Officer"❌ "Turn cold traffic into Raving Fans"
1. "Discovery Call" = "Sales Pitch"To a sophisticated agency owner (your ICP), a "Discovery Call" signals: "I am going to ask you questions for 20 minutes so I can sell you something." It feels like they are giving you their time.
2. "Growth Audit" = "Free Value"An "Audit" signals: "I am going to use my expertise to diagnose your problem and give you an answer." It feels like they are receiving value.
The "Doctor" FrameImagine you have a heart problem.
Doctor A offers a "Discovery Call." (Sounds like they are guessing).
Doctor B offers a "Cardiac Assessment." (Sounds like they have a system).
The Mission 1000 Matrix is your medical chart. You are not "chatting"; you are diagnosing which of the 4 Quadrants is broken.
📋 The M1000 Bottleneck Scorecard (Words Document)
📋 The M1000 Bottleneck Scorecard (Words Document)
This is the pivot that changes everything. By using a Diagnostic Framework, you move from "convincing them" to "prescribing to them."Here is your M1000 Growth Audit & Assessment Tool.
Introduction Script (The "Doctor" Frame): "Before we talk about working together, I need to look under the hood. I’m going to ask you 4 questions based on the M1000 Matrix to see exactly where your agency is bleeding momentum. Be honest—the only way to fix the bottleneck is to find it."
This is the pivot that changes everything. By using a Diagnostic Framework, you move from "convincing them" to "prescribing to them."Here is your M1000 Growth Audit & Assessment Tool.You can use this in two ways:Live on the Call: You ask the questions and mark the score.Pre-Call Form: They fill it out on Typeform/Google Forms before the call (highly recommended to filter quality).📋 The M1000 Bottleneck ScorecardIntroduction Script (The "Doctor" Frame): "Before we talk about working together, I need to look under the hood. I’m going to ask you 4 questions based on the M1000 Matrix to see exactly where your agency is bleeding momentum. Be honest—the only way to fix the bottleneck is to find it."PART 1: THE DIAGNOSIS (The 4 Critical Questions)Ask the client to rate themselves on a scale of 1 (Red Light / Chaos) to 5 (Green Light / Systematized).Quadrant 1: PREDICTABILITY (The Demand Test)The Question: "If you stopped all manual prospecting and networking today, do you have an automated pipeline that would guarantee revenue for the next 90 days?"1: No idea where next client is coming from.5: I can forecast revenue within 5% accuracy.Score: _____/5Quadrant 2: PROFITABILITY (The Margin Test)The Question: "Are you consistently hitting 30-40% Net Profit margins, or does every new client just add more work without adding more real wealth?"1: We make money, but expenses/payroll eat it all. I’m underpaid.5: High margins, value-based pricing, cash reserves are growing.Score: _____/5Quadrant 3: SCALABILITY (The Vacation Test)The Question: "If you had to leave the business for 30 days with zero phone access, would the agency grow, stall, or collapse?"1: Collapse. I am the business.5: Grow. The team relies on playbooks, not my presence.Score: _____/5Quadrant 4: LEGACY (The Asset Test)The Question: "Is your agency currently structured as a sellable asset that could run without you, or is it just a high-paying job that you own?"1: It’s a job. Nobody would buy it without me in it.5: It’s a turnkey asset ready for exit or acquisition.Score: _____/5PART 2: THE PROGNOSIS (Calculating the Score)Total Score: _____/20Score 0–10: The "Transaction Trap" (Danger Zone)Diagnosis: You are the bottleneck. You don't own a business; you own a stressful job. You are at high risk of burnout.Score 11–15: The "Growth Purgatory" (Frustration Zone)Diagnosis: You have some pieces, but they aren't connected. You’re working harder than you should for the money you’re making.Score 16–20: The "Visionary Leader" (Freedom Zone)Diagnosis: You are ready to scale to 7/8 figures or exit.PART 3: THE PRESCRIPTION (The Close)Based on their lowest score, you pivot to the Mission 1000 solution.Script: "Okay, [Name], looking at your numbers, you’re sitting at a [Score].Here is the reality: You are strong in [Highest Score Area], but your engine is broken in [Lowest Score Area].You can’t scale to the next level because you haven't solved [Problem Area]. Until we fix that, you’re going to stay stuck in the Transaction Trap.At Mission 1000, we have a specific playbook to fix [Lowest Score Area] in the next 90 days. Would you like to see what that looks like?"💡 Visual Aid SuggestionIf you are doing this on Zoom, have a visual slide of a "Health Bar" or a Radar Chart. As they answer, you can annotate on the screen.Why this works: People can argue with opinions. They cannot argue with their own score. By making them rate themselves, they admit they have a problem, which makes selling the solution effortless.
That completes your "Growth Audit" Toolkit!
That completes your "Growth Audit" Toolkit!
That completes your "Growth Audit" Toolkit! You now have:
The M1000 Matrix (The Map)
The Video Script (The Hook)
The Diagnostic Quiz (The Ruler)
The Visual Scorecard (The Proof)
The Follow-Up Email (The Close)
M1000 DMD Framework | Dialogue (Word Docutment)
M1000 DMD Framework | Dialogue (Word Docutment)
🗣️ The "Bridge" ScriptThis is the most important set of words you will say. This is how you introduce the Ecosystem/Coaching WITHOUT "selling" it. You introduce it as a necessity to fix the Audit score.(Context: You have just finished drawing their broken Radar Chart. They are looking at the gap.)YOU: "Okay, [Name], the data is clear. To escape the Transaction Trap, we don't need to guess. We simply need to fix Quadrant 1 (Predictability) and Quadrant 3 (Scalability).If we can get those scores from a '2' to a '5', your revenue stabilizes and you get your freedom back.Now, to fix these gaps, there are two ways we can do it:Option A: The 'Do-It-Yourself' Route You can go out and try to hire developers to build a custom hub, hire copywriters to fix your messaging, and try to guess which systems will scale your team. Honest answer? That will take about 12–18 months and cost you $50k+ in trial and error.Option B: The 'Installed' Route (Mission 1000) We don't ask you to build the solution. We just install it.To fix Quadrant 1: We install our Hub-Centric Ecosystem. It’s already built. We just plug your agency into it.To fix Quadrant 3: We install our Coaching Frameworks. These are the SOPs and playbooks your team needs to run without you.We aren't selling you 'software' or 'coaching.' We are selling you the Outcome of the Audit. The Ecosystem and the Coaching are just the tools we use to get you there faster.Do you want to build it yourself, or do you want to install the finished version?"
💎 Why this positioning is powerful:It removes "Feature Fatigue": They don't care about the features of the Ecosystem. They only care that it fixes their score.It justifies the Price: You aren't charging for a "course"; you are charging for the transformation of their business structure.It creates Urgency: If they don't buy, they are choosing to stay "broken" (as shown on the chart).
This is the winning CEO mindset. You are selling the Destination (Legacy). The Vehicle (Ecosystem) is simply how they get there.